COMPETITORS

Everyone knows what completion among retailers’ means. That is the reason we get to bargain shop the competitive deals. So, I want to discuss a retailer that has made millions and has absolutely no competition. Her name is Sheri Schmetzer and she is the creator of Jibbitz.
Sheri was your everyday Mom who had an eye for flare. Millions of Americans wear Crocs and her family was no exception. To differentiate everyone’s crocs she decided to make them unique. She took rhinestones and clay and stuck them into the holes in the shoes. In no time at all friend and family took notice. Soon after that she was decorating their Crocs.
Her husband was an entrepreneur and very business savvy. He quickly took it to the next level by starting a website. They turned their basement into an assembly line factory. They employed ever friend and family members help to keep up with the stock piled orders. Sheri said on the Oprah Winfrey show that she would get so tired that she would hot glue her fingers together.
Eventually it was just too much for them to keep up with. They decided to outsource to Asia. Production went off the charts. The remarkable thing is how fast this idea took off. In less then 1 year of conception her product was being sold in 3000 stores.
This is where it gets cool. Her daughter went with a friend to their local public pool. By pure coincidence there happened to be a rep for Crocs there with his family. He noticed her Crocs and I am sure immediately saw dollar signs. He gave her a business card to give to her Mom. $20 million dollars later she still has zero competition and continues to expand her ideas.