Location, Location, Location

It is not too surprising the location is a huge consideration for retailers. It can defiantly make or break a business.
Our town started out as a nice quiet “farming” community. Inevitably through time it has evolved to much more. With that growth came the usual anchors such as Wal-Mart, Albertsons and a dozen nail salons. All of which flourish and thrive along with the population.
Our town soon caught the eye of a new company with a new concept called Fresh Lane. This company was started by a mom with young kids. A drive through grocery store was the idea. On a much smaller scale of course but it had all the staples you would need and you never had to leave your car. Great concept right?
It was for me especially when I would get he call while coming home from work. The milk and bread call. I didn’t want to have to park, walk, shop and wait in line forever. The drive through grocery store was an ideal solution.
They had no competition in the area so it should be a win win situation for Fresh Lane. The unfortunate part was that the store was located on the busiest and most congested corner of the main business street. It was hard to get into and with drivers not so polite these days it was even harder to get out of.
Needless to say this store deteriorated in less than a year. The customer service and selection was top notch. They definitely had the traffic flow but too much to cause a problem. This store had horrible site characteristics and no business can prosper without a good location.