When I think of assorted retailing I think of the mall. My daughters love to go to the mall so they can hit all their favorite stores in one (long) day. Not so good for me but great for the retailers.
One of their favorite stores is “Justice”. With their age differences it sometimes hard to find someplace they both like. My oldest daughter says “this store has it all”. Going in I thought it was yet another trending kids clothing store..and it is. But, it does have more to offer. It’s a one stop shop for tweens and younger.
My older daughter is a tween and is now into clothes and fashion more than toys or gadgets. But, I have another daughter who is younger and has the opposite interest at this point. Justice is clever in solving this age gap interest dilemma by offering a wide assortment of merchandise.
The biggest pull to the store is the clothing variety. So, while my fashionable child tried on a mountain of clothes the younger one bounced around the store like a ping pong ball. There was just so much to look at.
One of the cleverest items they have are Webkinz. They have a wall of different kinds and every accessory you could possible put on a stuffed animal. Not to mention trading cards. If that is not enough they also have shoes, jewelry, purses, candy, electronics and make up. What more of a variety of assortments could young girls ask for in one store?
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