Tuesday, March 3, 2009

Pricing Strategies

There are many strategies in pricing. One that comes to mind is during the holidays. They call it Black Friday. Do you know why it is called Black Friday? It is the only day that retailers hope to make enough profit to be in the black, not in the red. Some years are better then others.

My wife with many of other people think that this is the best day ever. It is interesting that so many people know about this one of a kind shopping day. The retailers bombards us with adds and commercials leading up to the special day. They are using one of the advantages of pricing strategies by exciting the consumer with sale prices.

Retailers pricing strategies are clear for this one day sale. They put out adds that may have a lap top in it for a incredibly low price. People will line up outside and around the corner of a store hours before they even open. All this to get that laptop. Hope they read the small print that states " 2 per store." Retailers know that this will get them in and even know they might not get the laptop that was on sale, they will probably settle for something else. We are always looking for seemingly good deals.

3 comments:

Anonymous said...

I have been going golfing on Black Friday for 11 years now and imagine I will continue to do so. The Parks Mall is less than a mile and takes me up to 30 minutes to navigate and fing a parking space. And now with the addition of the Arlington Highlands it will add the to 1 MPH trip.

Anonymous said...

I would have to say that it is an awesome day to get all sorts of bargains but their is too much traffic. The stories I heard aren't that great and if it consists of me or my family to be in danger than i would rather go another time that would be safe.

Anonymous said...

I would have to say that it is an awesome day to get all sorts of bargains but their is too much traffic. The stories I heard aren't that great and if it consists of me or my family to be in danger than i would rather go another time that would be safe.


The Anonymous comment was me...