Merchandise Allocation

I think back to when we lived in base housing on what was known as Naval Air Station Joint Reserve Base almost 10 years ago. It is a much different area today than when it was known as Carswell Air force Base. Carswell was built in 1942 and with it a community started to develop. With World War II the base became a major part of history.

After World War II the necessity of the base become less and less. Then in 1993 it was slated to close by 1994. The area around the base became very aged along with the people. Most residence were retirees. This are definitely fit in the “rustbelt Retirees” segment to merchants. Most of the town has small café to sit ands visit and small local stores to shop. Nothing to high end there.

Fortunately the decision was modified in 1994 and the base was converted into what we know as NASJRB. With it came young service men, woman and families. Most of the base housing was sold and moved making way for developers to come in and revitalize the area. It is now a booming retail circus around the base. The area has graduated into the “Laptops and Lattes” segment for merchants. With this change the merchants had to change what was in stores. It was no longer just retires shopping here.
I think now there is a nice mix of retailers. There are merchants here to accommodate everyone.